Fiche d'identité

Prignon Bertrand


Qualifications et expériences

I have a Master degree in Advertising and Marketing from Institut des Hautes Etudes en Communications Sociales. I followed postgraduate training course at the London Business School for the Carat Leadership Program.
I started in 1986 as media planner at McCann Erickson in Brussels.
In 1990, I participated in the launch of Carat Crystal, now part of the Aegis Media Group. In 1999, I joined Carat International Europe as International Account Director for Disneyland Paris.
In 2000, I started at Mobistar as Head of Media. In collaboration with Initiative Media, I developed and implemented media strategies and media buying process during 5 years.
Always passionated by media, I then joined JCDecaux Belgium as Marketing Director where I was member of the Board.
Convinced that digital advertising is one of the future communication channels, I started at Alterwave in May 2007.
In 2008, I joined Clear Channel as Business Development Manager and will be focused on digital and interactive developments such as Digital Signage, NFC, RFID,...As from November 2009, I create a new structure specialized in media, new technologies and new marketing techniques. I will provide consultancy in media and communication, training s and workshops. An other activity will be focused on project management business facilitation in digital signage and digital communication: mobile marketing, interactive marketing, permission marketing.

Spécialités :Creative with an extensive experience. Innovative & problem Solving, Dynamic with strong communication skills.
Media and marketing expertise build up thanks to a career realized in blue ship companies in media, agencies and advertisers sides such as: Aegis Media, McCann Erickson, JCDecaux and Mobistar (France Telecom Group). Mobile marketing, digital signage, digital communication,...

Matières enseignées

Nouveaux moyens de communication